Those selected will share content featuring Macy’s products on their personal social media accounts. Macy’s employees can now apply to become members of the "Style Crew". Similar to cool-girl Glossier associates, Macy’s is tapping into its staff pool to populate a new influencer program. “There’s no personalization, and I would really hate to lose that,” says indie beauty brand, Etta + Billie, founder Alana Rivera.
The kickoff will put Amazon at odds with beauty leaders like Ulta and Sephora, and some question the brand ethos that would be lost by working with the company. Additionally, Amazon is currently developing an Amazon Associated program to act as a support system that will connect indie brands to influencers. The indie market has rapidly matured into one of the largest categories within beauty, and the e-comm giant plans to take advantage of its popularity by launching a new digital storefront this month.īrands that will sell in the Indie Beauty Shop must be at least 50 percent independently owned and must not be sold at Ulta, Target or Walmart. AMAZON LAUNCHES A DIGITAL INDIE STOREFRONTĪs natural and smaller beauty brands receive increased consumer interest, Amazon's featured luxury beauty shop will expand to include indie retailers. In other words, Hudson's Bay is unloading it altogether, leaving the flash-sale retailer to transition back into digital-only operations. In March, new HBC CEO Helena Foulkes noted potential driving growth on the company's digital side and in off-price, but addressed company missteps, particularly at Saks' Gilt unit. The company also announced it sold its Gilt brand this week. Its decision was framed as an effort to streamline HBC and reposition it as a more omni-channel player. The department store retailer will be closing its longstanding Lord & Taylor flagship store, after selling it to WeWork with initial plans to downsize. Note: Symantec VIP Support team is unable to register or change credential IDs for users.Distress signals are intensifying as Hudson's Bay Company- long an acquirer in the department store space- makes quick, dramatic moves to turn around business while pressure heightens from both its sector and investors. A user can resume 2-factor authentications only after registering the Credential ID.įor additional information, please see VIP Access token, mobile or desktop credential Q&A help.
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